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March 24, 2015

PARME MARIN

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Parme Marin is an eclectic accessories designer who is a self proclaimed “citizen of the world,” and her collections are evidence of that.  Having spent years between Europe, North America, and Africa, Parme Marin has created a line of jewelry that is interesting, individualized and influential.  Her pieces have been featured in Italian and French Vogue and many more international fashion editorials.  Her come up in the fashion industry is as unconventional as the materials she uses to create her accessories; they reflect her worldly experience and translate into beautiful, fluent, statement making pieces.  Parme Marin’s story as a designer is unique and relatable to any newcomer.

1. When did you decide to break out from the industry to start your own collection, and what made you do so?

I have a bit of a different background. I started my company while I was in NY studying acting at Lee Strasberg. I had no experience whatsoever in jewelry making or fashion, but I had ideas and, as some of my friends tell me, a unique taste. The first pieces I put together were a relative success – I was featured in Vogue Italia – and I decided to move forward with my ideas and create my own brand.

2. How valuable would you say your industry experience is to starting your own brand?

As I mentioned above, I do not have any industry experience.  However, it is undeniable that my years at Lee Strasberg and my passion for theater have influenced the creation of my pieces, that some could see as “dramatic” and “bold”.

3. What is one piece of unconventional advice that maybe you wouldn’t learn in school that you would give to a fresh faced designer looking to start their own brand?

As cliché as this could be, do not follow trends. There is no gratitude in doing things other do.

4. Parme Marin pieces are atypical jewelry, who is the Parme Marin wearer?

Parme Marin’s customers are women between the ages of 25 to 75 years old, from all different backgrounds. Americans, Europeans, South Americans.  My brand appeals to a wide spectrum of women, from lawyers to artists to financiers. Strong, independent and fearless women who are open minded and think different.  I have had daughters, mothers and grandmothers from a same family wearing my necklaces. Nothing makes me more proud than that!

5. What are your goals for Parme Marin, where do you see the brand in the next 5 years?

In the near future, our goal is to expend the brand to Asia, starting with Japan, a market that I hope will be appealing to Parme Marin.  In terms of products, the intent is to develop, in addition to jewelry, other accessories such as bags, belts, scarves and sandals.  I have also been in touch lately with some brands to do some freelancing. This is at a very preliminary stage, but I believe the experience could be enriching.

Parme Marin - Designer

Parme Marin – Designer

6. What would you say is the toughest part about starting your own brand and sustaining it?

This is an easy question, as I have thought about it everyday from the moment I started Parme Marin.  Some designer would tell you that money is a barrier. Some other would say that producing between 2 and 4 collections per year is a bit of a challenge.  The toughest part for me is to be by myself. As we discussed, I had to learn from scratch, dealing with people from Morocco, France and the U.S. I sometimes wish I had an expert I could share my ideas with and guide me through this incredible – yet very challenging – experience.

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